Buyology: Truth and Lies About Why We Buy

Buyology – Truth and Lies About Why We Buy (2008) is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such advertisements, slogans, jingle, and celebrity endorsements. Lindstrom, through a study of the human psyche, throws light on the subconscious mind and how that plays a major role in deciding what the buyer will buy. In doing so, Lindstrom debunks a number of myths related to advertising and promotion. TIME magazine named Lindstrom as one of the world's 100 most influential people, because of his work on project Buyology.